Yosef Looks Familiar

Appalachian State announced a new alternate logo this week called "Victory Josef." Reaction from the Internet has been mixed. ASU alumni are reportedly supportive of the new logo, but they also liked the "Hot Hot Hot" video, so their taste is questionable at best.

It's a bold move rolling out new product in advance of next fall's Clonus Horror at the Big House. All those ASU shirts in Columbus must be getting worn out by now. But Yosef looks awfully familiar. Let's turn him 90 degrees and switch out his hat:

There we have it. Brian's been working on the inside over there to make sure The Horror doesn't happen again. Now let's put him back in profile:

"Panic and Run Around Screaming" is perfectly good advice after realizing how much you shelled out for a 2014 home schedule featuring Appalachian State.

How Freekbass woke up the echoes

During last Friday's MAC Championship game, I happened to catch the PSA that Northern Illinois's Department of University Relations ran during the game. By the hammer of Grabthar, it was horrible! Good university ads do not use a font that's a seemingly random mixture of small and capital letters. Good university ads do not use a bizarre strobe effect when showing their title cards. Good university ads typically spotlight more photogenic professors or, better still, don't spotlight any professors at all.

NIU won the game 40-37 in double overtime and crashed the BCS, overcoming the losing psychology of weasel ex-head coach Dave Doeren, whose bizarre decision to sit on two timeouts at the end of regulation would have been blamed for their defeat.

Dating back to Every Day Should be Saturday's classic "YOUR SCHOOL'S PROMOTIONAL AD IS TEH SUX0RZ" series, every university-produced ad that has been met with howls of derisive laughter from both the university's rivals and disinterested observers has been followed by an upswing in the school's football fortunes. Sitting up on their clouds, the football gods must smile upon schools that don't waste their money on media relations. This is also why the football gods love gritty NFL players from small colleges with cheap ads instead of the glory-boy types from the big-spending schools.