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| The name "University of Cristal" was also briefly considered. |
If ESPN and TSN (aka ESPN Canada) were to somehow convince Canadian universities to care about varsity sports even a tenth as much as American universities do, the next round of Big Ten expansion would have two obvious candidates for admission: The University of Toronto, the centre of Canada's largest TV market, and my undergraduate alma mater, The University of Western Ontario, the home of Canada's proudest university football tradition. Both schools would have to make enormous facilities upgrades for this to happen, and Toronto would have to stop being terrible at football, but academically both would be excellent fits for the CIC. Having two Canadian schools in the Big Ten hockey conference would help replace the Canadian Hockey League with a slightly less corrupt player development model, which would also be nice.
UWO has recently announced a major new marketing push asking for people to call it "Western." To Canadians, this is hilarious as no other province has a western directional school. We all call it Western already. The American equivalent to this would be the University of California at Los Angeles spending tons of money on marketing to convince people to call it UCLA.
This marketing push includes a quote from the university president which may go down as one of the stupidest most WTF things ever said by a university president ever:
| Harvard isn’t just Harvard. It’s Harvard University. But you don’t have to say university. How long will it take Western to get there, I don’t know. Our goal is to become such a recognized brand that just Western means us. |
I've been trying to make a snarky comment in response to that and I can't. I'm so confused that the best I could think to do was put in a snarky post tag.
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| Old logo: We have a tower! New logo: Stag and lion slap-fight! Winner gets maple syrup! |

