Let's look at the flaws inherent in this marketing strategy:
I have always firmly believed this is a very simple issue: No maize jersey, no maize out. And there should never, ever, be a maize jersey. Since the actual game is one of the few socially acceptable places where a person can wear their jersey, telling them that they should not wear said jersey because you're trying a marketing gimmick is annoying at best, especially when jerseys are not cheap. I could actually get behind a metaphorical maize out, where people are encouraged to wear their white jerseys, thus making Michigan Stadium look more like bi-color sweet corn, ergo maize, but yeah, I think the marketing people would much rather have your money from your $70 replica home jersey or your $130 replica Under the Lights jersey than your $18 maize t-shirt.
2). Student Section
I know I am old school (1996-2000) but when I went to Michigan, we didn't have season shirts, and we liked it. We wore what we wanted to wear. We had our own lucky shirts, and no one got mad at us for a lack of unity of color blocking. And we liked it! The call for a Maize Out is a reminder that the student section will be wearing maize, and if you're a good fan, you should be too.
3). Michigan Weather
A Maize Out, if you acknowledge the need for it, should be reserved for important games, like Ohio State or Michigan State, or even this year Nebraska. But because most people do not have a maize/yellow winter coat, any call for a Maize Out pretty much has to come before October 15 here in Michigan. So our Maize Out game is against Minnesota. A team that features, among its colors, gold. And what color does Minnesota want its fans to wear to games? Goldy, can you take this away?
4). Blue Outs look terrible
Part of this is because it's nigh impossible to get a matching set of navy blue t-shirts, but we learned from the 2005 Ohio State game that a Blue Out just looks awful. White outs look cool, Penn State and the Winnipeg Jets have shown us that. Red Outs look good, as Wisconsin and Nebraska can attest. Black Outs are cool, as we've seen at Iowa night games. Boise State's pattern out was pretty awesome. But the Maize Out just doesn't work as well.
5). Michigan Arrogance
You want the real reason why Maize Outs won't work at Michigan Stadium? Try getting 110,000 people to agree on anything. Try getting 110,000 Michigan fans to agree on anything. We're arrogant, that's the stereotype, that's the hallmark, and we don't cotton very nicely to being told what to wear to the game. There will be those who consciously wear their blue jersey just to spite the marketing department.
In the end, we all know that Marketing is going to do what Marketing does, try to "enhance the brand" and "sell the experience". But Maize Outs are just the Michigan Athletic Department's version of trying to make fetch happen.
I thank you for your time, now please get off my lawn.