How Freekbass woke up the echoes

During last Friday's MAC Championship game, I happened to catch the PSA that Northern Illinois's Department of University Relations ran during the game. By the hammer of Grabthar, it was horrible! Good university ads do not use a font that's a seemingly random mixture of small and capital letters. Good university ads do not use a bizarre strobe effect when showing their title cards. Good university ads typically spotlight more photogenic professors or, better still, don't spotlight any professors at all.

NIU won the game 40-37 in double overtime and crashed the BCS, overcoming the losing psychology of weasel ex-head coach Dave Doeren, whose bizarre decision to sit on two timeouts at the end of regulation would have been blamed for their defeat.

Dating back to Every Day Should be Saturday's classic "YOUR SCHOOL'S PROMOTIONAL AD IS TEH SUX0RZ" series, every university-produced ad that has been met with howls of derisive laughter from both the university's rivals and disinterested observers has been followed by an upswing in the school's football fortunes. Sitting up on their clouds, the football gods must smile upon schools that don't waste their money on media relations. This is also why the football gods love gritty NFL players from small colleges with cheap ads instead of the glory-boy types from the big-spending schools.