Local Student Seeks Career In Entertainment/Social Marketing/Something With Famous People

This is going to fail.

1. The project, as presented, does not sound like it's designed to replace "The Victors". An "additional thematic song" sounds more like "In the Big House" redux. This is less bad than replacing "The Victors", but only in the way that measles is less bad than smallpox.
2. The project comes across mostly as a way for the students involved to meet famous people. David Banner's name has been invoked, perhaps with his agreement, and the campaign's representative stated “The goal of this song is to get a lot of big names that are associated with the University.” Note that the goal of this project is not to make a good song that represents the university well.
3. As of now, there is neither a tune nor lyrics for this project.
4. Somebody "conceptualized" the project.
5. The Hail and Unite group is seeking $2,750, with $1,750 going toward producing the promo video for the crowdfunding campaign (Of course there's a crowdfunding campaign) and $1,000 to go toward getting a celebrity or two to appear in the video.

I would say it is NOT impossible that a project like this could make a positive contribution to the University. But I think that this project is going about it in completely the wrong way.

To put it simply to its backers, you're going about it backward. If you're interested in anything more than networking with famous people, you have to get the song right first. At least make a demo, bro. Every major piece of music in the MMB canon was written or arranged by a student. Yes, Louis Elbel wrote "The Victors" in 1898, and Lawton and Moore wrote "Varsity" in 1911. But Joe Carl and Al Ahronheim wrote and arranged "Let's Go Blue" in the mid-'70's, and it spread like wildfire throughout the country. My point is, maybe get some lyrics and music down before you tweet at Eminem or ask for funding from CSG.